Enjoy By 02.14.15 IPA – Stone Brewing

From Stone Brewing out of Escondido California comes their “Enjoy By 02.14.15 IPA” a beer that is brewed to be enjoyed within 5 weeks of the bottling date (bottled on Jan 9, 2015.  This is to ensure that the beer is enjoyed very fresh.  The beer pours a orange colour with a white head.  The aroma consists of tropical fruits, peaches, caramel malts and some floral hops.  The flavour is of tropical fruits, melons, pineapple, sweetness, caramel malts and a good bitterness in the finish.  The alcohol content comes in at 9.4%.  I had a real romantic moment with this beer on the bottle date on Valentines Day and I was sad that I made her acquaintance on the last day of its fresh date.

Commercial Description:  You have in your hands a devastatingly desirable double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.

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They even have a website for this beer.

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4 comments on “Enjoy By 02.14.15 IPA – Stone Brewing

  1. Glad to see you are getting these up there. Hopefully you can find the new one – Enjoy By 3 14 15 and enjoy it much sooner than the date.

    • From what I hear all new skews are slower to hit the shelves then repeat beers. So the next batch should be released more than two days before the date. The liquor distribution branch here has archaic laws and regulations.

      It is exciting to see these here though. I just hope Enjoy After makes it North.

  2. I hope beers like this in our province help drive local brewers to improve their IPA’s. There are some good one’s locally that I enjoy, but man these are in another zone in my opinion. I am afraid to ask about your romantic moment lol!

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