The distributor Beerthirst has been hard at work recently bringing all kinds of great beer into British Columbia and Canada in general. Their newest brand to come into the fold is really exciting! It was announced on July 16th that New Belgium Brewing was coming to BC debuting at the Great Canadian Beer Festival in Victoria on September 6th, 2013 and then hitting the stores soon after.
To help spread the word of the impending launch of this brand Beerthirst held an industry party for people in the beer industry and local bloggers. The launch party happened on August 27th, 2013. The following excerpt came from the invite email and sums it up perfectly.
“It’s finally here! New Belgium Brewing has begun peddling their way into Beautiful British Columbia! But before they roll into the market, we want to familiarize all you wonderful people in the industry with the New Belgium offerings, by putting on a fun and interactive night.” (Beerthirst)
The event was held at the Uber Lounge at Steamworks Brewpub from 5pm until 10pm. The whole crew from Beerthirst was there as well as a few reps from New Belgium Brewing including Mat Robertson (The Oregon Beer Ranger). Right inside the doors there was pints of Fat Tire Amber Ale and Ranger IPA being poured. Both amazing beer with lots of flavour. Quickly great little appies were served including veggie springrolls, flatbread, meatballs, quinoa burgers and other great snacks. Wandering into the Uber Lounge proper we were greeted by two amazing Lips of Faith series brews. First was the Heavenly Feijoa Tripel (collaboration with Brasserie Dieu Du Ciel) and the Pluot. If you have not had the pleasure of trying any of the Lips of Faith series beers yet you should expect a sour or wild ale.
There were all kinds of familiar faces including people from local breweries, liquor stores, bloggers, Camra executives and other local craft beer enthusiasts. We all talked about the beer being served discussing what we tasted and what ones were our favourites. One thing everyone agreed on was that they were very excited that these amazing brews were finally on their way to BC and we didn’t have to drive to Bellingham to get them anymore. Here are some photos of all the great people!
Having already done a review of Fat Tire I will write review of the other three beers at the event and link them back to this post as soon as I can. I will say that between this event and beers I have picked up in the US over the years that every beer geek out there should be very excited about this launch and should stock all your local liquor stores facebook, twitter and websites and while your at it do the same with Beerthirst! Just to prove that New Belgium is just as excited to finally bring their beer outside of the United States they have done a commemorative label for the first batch of Fat Tire coming to Canada!
I would like to thank Beerthirst for inviting me to this event as well as all the other great people that were there that night who made it a fun, informative and super social event! I would also like to thank New Belgium Brewing for not only sending their beers to BC but for sending up a few friendly, knowledgeable staff members to spead the gospel of Bew Belgium. I look forward to finding all your great brews in Local Metro Vancouver stores!
New Belgium Brewing
500 Linden Street
Fort Collins, CO 80524