Brewed The Hard Way
At this point if you have not heard about the anti craft beer commercial that Budweiser aired during the Super Bowl on Sunday February 1st, 2015 then you either not a beer fan or are living under a rock. Either way here is the video just so you can get up to date. Budweiser has thrown out the statement that they Brew the Hard Way.
This commercial caused a massive uproar on social media that was directed right at Budweiser. It even caused them to do a large amount of backpedaling to say that they are not anti craft beer just very pro Bud. The commercial made me angry to begin with but the longer the commercial ran the more it made me laugh. Budweiser has shown with this commercial that they are officially afraid of the craft beer explosion. They even just purchased a brewery that makes a Pumpkin Peach Porter that is made fun of in this commercial in Elysian Brewing. If you want to follow some of the uproar that this commercial has caused just search it on Google and there is a non stop list of articles.
What happened next though was priceless. Breweries across the United States started to create their own parody commercials.
The first Parody I found was from Abita Beer out of Louisiana. It is a short piece but pokes fun at Bud.
Next up came a commercial from a brewery I am very familiar with as they sell most of the releases now in BC in Ninkasi Brewing out of Oregon. This commercial is dubbed “Brewed The Easy Way?” and runs almost as long as the Bud version.
Then there was Hopstories that created a commercial that runs through a bunch of different breweries all in Washington I believe.
Even Brewhampshirefilms.com got in on the act and showcased breweries from New Hampshire.
Double Mountain Brewing has now jumped into the frey with their brewmaster making a Pumpkin beer with Budweiser.
Now even my local beer week Vancouver Craft Beer Week has made a parody commercial.
I don’t think this commercial would have pissed off so many people if Budweiser had just not claimed that they brew the hard way. Craft Brewers brew by hand with varying degrees of automation. Many brewers have to get right into the tanks to remove all of the spent grain after brewing. Most brewers have to drop each bag of grain into the grain mill to break down their malts. Breweries such as Budweiser do none of this. Their malts come out of huge grain silos (or silos full of rice or corn) that are funneled into grain mills by massive hoppers. Some even use High Fructose Corn Syrup to replace large portions of malt. The malts are then extracted by rakes in the massive brewing systems. Very little to no hands on brewing is done.
If you love flavour and aroma you will be drawn to craft beer and if you want to drink to black out you will drink macro beer such as Budweiser.
Miller Coors couldn’t help but join the Budweiser bashing with a twitter add that stated “We Believe All Beers Should Be Fussed Over”.
While I know they are only trying to cash in on the anti Budweiser sentiment it was still interesting to see. Now I do not agree with them as I will never fuss over Macro Beer but I digress.
I know the saying is that no press is bad press but I think in this case that this may not be true. With Macro Beer sales plummeting and craft beer sales on a huge rise this could have been a serious blunder. Only time will tell but I am looking forward to the battle!
Photo found here