First One Down Winter Warmer Ale – Wasatch Brew Pub and Brewery


From Park City Utah’s Wasatch Brew Pub and Brewery comes their “First One Down Winter Warmer Ale”.  This beer was dated as enjoy by February 26, 2016 but consumed on April 13th, 2016 so it was not as fresh as it would have been.  The beer poured a deep ruby colour with a light brown head.  The aroma consists of floral and herbal hops, citrus, malts and earth.  The flavour is of earth, bread, caramel, citrus, resin and hops bitterness.  The alcohol content comes in at 7.1%.  This bottle may not have been fresh but it tasted good to me.  When it launches for next winter make sure to try this beer out.  If you are adventurous and find it still try it now.

Commercial Description:  You were first one down.  Congrats – you got all that sweet powder.  We hope you savored every moment.  Because tomorrow’s another day.  And we’re going to beat you to it.

Food pairing as per brewery:  Cuisine De Chalet

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Yes, We CAN! Canned Craft Beer Festival (Coming Soon) – Washington


Yes We CAN banner_web_01

Our friends to the south in Bellingham Washington are throwing a big party on July 4th, 2015 between 6-10pm.  Now this party does not specifically celebrate Independence Day but canned craft beer from America (and Independence Day).

The party is called “Yes, We CAN! Canned Craft Beer Festival” and it celebrates using cans for craft beer a 100% recyclable material in the United States.  The festival will feature between 40 and 50 breweries from the Northwest, live music, food carts and a great view of the fireworks.  Tickets are a cheap $20 US in advance or $25 US at the door.  This festival is family friendly and all kids under 14 get in free (with adult).  To sweeten the deal the festival is located on the block of Bellingham that you will find many Canadians favourite craft beer holiday shopping stop.  Yes I am talking about Elizabeth Station!

Check out more on the festival here:  http://www.re-sources.org/yeswecan
Purchase tickets here:  https://www.universe.com/events/yes-we-can-canned-craft-beer-festival-tickets-bellingham-72NZC

Press release:  This Fourth of July, 2,000 Bellinghamsters will pack the block to celebrate for a good cause. From 6 pm to fireworks, neighbors of all ages will pile into the Elizabeth Station block (on the corner of Holly & J Street in Bellingham) to enjoy live music by Wild Rabbit & Polecat, circus performances, games for the whole family, food trucks, canned craft beer from 40+ of the Northwest’s best breweries, and the best view of the fireworks show in town.

Current brewery list:
Ballast Point 
Firestone Walker 
Hilliard’s Beer
Hop Valley
Hop Works 
Rogue
Shiner
Two Beers
Worthy
Boundary Bay
Kulshan
Chuckanut
Wander
Aslan
Menace
Stones Throw
Tieton Cider Works
21st Amendment
Oskar Blues
Anderson Valley
Big Sky
Amnesia Beers
Everybody’s Brewing
Fort George 
Hale’s Ales
Odin
Uinta
Breakside
Glutenberg
10 Barrel
7 Seas
Alameda
Alaskan
American
Bale Breaker
Base Camp
Central City
Diamond Knot
Fremont
GoodLife
Iron Horse
Kona
Oakshire
Schooner Exact
Sierra Nevada
Silver City
Ghostfish

The festival would love to see Canadians come down to celebrate canned craft beer with them!

 

Budweiser Superbowl Commercial 2015


Brewed The Hard Way

At this point if you have not heard about the anti craft beer commercial that Budweiser aired during the Super Bowl on Sunday February 1st, 2015 then you either not a beer fan or are living under a rock.  Either way here is the video just so you can get up to date.  Budweiser has thrown out the statement that they Brew the Hard Way.

This commercial caused a massive uproar on social media that was directed right at Budweiser.  It even caused them to do a large amount of backpedaling to say that they are not anti craft beer just very pro Bud.  The commercial made me angry to begin with but the longer the commercial ran the more it made me laugh.  Budweiser has shown with this commercial that they are officially afraid of the craft beer explosion.  They even just purchased a brewery that makes a Pumpkin Peach Porter that is made fun of in this commercial in Elysian Brewing.  If you want to follow some of the uproar that this commercial has caused just search it on Google and there is a non stop list of articles.

What happened next though was priceless.  Breweries across the United States started to create their own parody commercials.

The first Parody I found was from Abita Beer out of Louisiana.  It is a short piece but pokes fun at Bud.

Next up came a commercial from a brewery I am very familiar with as they sell most of the releases now in BC in Ninkasi Brewing out of Oregon.  This commercial is dubbed “Brewed The Easy Way?” and runs almost as long as the Bud version.

Then there was Hopstories that created a commercial that runs through a bunch of different breweries all in Washington I believe.

Even Brewhampshirefilms.com got in on the act and showcased breweries from New Hampshire.

Double Mountain Brewing has now jumped into the frey with their brewmaster making a Pumpkin beer with Budweiser.

Now even my local beer week Vancouver Craft Beer Week has made a parody commercial.

I don’t think this commercial would have pissed off so many people if Budweiser had just not claimed that they brew the hard way.  Craft Brewers brew by hand with varying degrees of automation.  Many brewers have to get right into the tanks to remove all of the spent grain after brewing.  Most brewers have to drop each bag of grain into the grain mill to break down their malts.  Breweries such as Budweiser do none of this.  Their malts come out of huge grain silos (or silos full of rice or corn) that are funneled into grain mills by massive hoppers.  Some even use High Fructose Corn Syrup to replace large portions of malt.  The malts are then extracted by rakes in the massive brewing systems.  Very little to no hands on brewing is done.

Storm Brewing Brewing Easy

New Belgium anti Bud

If you love flavour and aroma you will be drawn to craft beer and if you want to drink to black out you will drink macro beer such as Budweiser.

Miller Coors couldn’t help but join the Budweiser bashing with a twitter add that stated “We Believe All Beers Should Be Fussed Over”.

MIllerCoors

While I know they are only trying to cash in on the anti Budweiser sentiment it was still interesting to see.  Now I do not agree with them as I will never fuss over Macro Beer but I digress.

I know the saying is that no press is bad press but I think in this case that this may not be true.  With Macro Beer sales plummeting and craft beer sales on a huge rise this could have been a serious blunder.  Only time will tell but I am looking forward to the battle!

Bud Urinal
Photo found here

Hollow Point – The Perfect Crime (December 15, 2013)


Beer Advent Calendar 2013

This beer is a little harder to discuss that your average beer.  First things first this brewery is a Gypsy brewery brewing both in the United States and Belgium.  The next interesting part is that this is a collaboration between Stillwater Artisanal Ales, Evil Twin Brewing and Twelve Percent Imports.  This beer was brewed out of Two Roads Brewing Company out of Stratford Connecticut.  The beer in question is called “Hollow Point” and was a Belgian Quadruple.  The beer poured reddish brown with a tan head.  The aroma dark fruits, Belgian yeast, caramel and some burnt sugar.  The flavour is of dark fruits, Belgian yeast, caramel, burnt sugar and some alcohol warmth.  The alcohol content comes in at 10%.  This was a well crafted Quad and I would like to have it again.

Commercial Description:  With perfectly controlled penetration, deadly accuracy and maximizing internal damage this 10% Quad is not so dum dum at all. It will leave no visible evidence, but for certain infiltrate your mind and ambush your soul for a very long time.

Info on Collaboration:  The Perfect Crime beers are the result of collaboration – or perhaps collusion would be more accurate – between two of the rambling vagabonds that have been most prolific in perfecting the art of the gypsy brewer.  These wandering accomplices, Brian Strumke of Stillwater Artisan Ales and Jeppe Jarnit-Bjergsø of Evil Twin Brewing, are dead set on delivering the goods. It’s a conspiracy to commit their combined talents to the task of creating an approachable, yet enigmatic line of offerings intended to both befuddle the mind and beguile the senses.  You may not understand their motives, but we think you will certainly enjoy what they’ve been able to pull off. Whether you’re in the market for a full-bodied Belgian like Hollow Point, a quad, or what you’re after is rich and black as night like their imperial stout, The Smoking Gun, you can bet that they’ll make it happen. Just don’t ask any questions. You’ve been warned.

Beer Advent Calendar 2013

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